I talked a few days ago about the fact that Google has been concentrating this year on turning Youtube into a profitable brand. To that end, I’ve stumbled across a couple items of interest that have appeared in the last month or so and have slowly leaked out into the internet world.

The first item is an entertainment show called Poptub that updates a few times a day and is something along the lines of Entertainment Tonight for the Youtube generation. Like I talked about in my previous article, it kind of gives you a flavor of what broadband television is turning into…offering sponsored shows that build an audience and in this case inform viewers about goings on in the world of entertainment. I’m expecting this format to expand quite a bit as YouTube continues to evolve. Like I mentioned in my previous article, News programming, documentaries, and television style programs aren’t out of the question either.

The second item is a new kind of e-commerce ad that YouTube users can click to buy digital goods from Apple’s iTunes or Amazon.com. It’s a smart move for a company like YouTube, but with technology making it easier to create high quality shows and programming, I’d really like to see more of an independent bent on this in the future.

Independently produced shows like the ones YouTube could have on their site really need to be downloaded. People want the dvd version, or something they can play on their IPod, or from a laptop on the go, or even on their television set. This type of sales methodology…including profit sharing…should be available to the masses. It’s a logical move for a company making huge strides with their brand; a brand that has a good foundation in using their customers strengths to their advantage. If YouTube and Google won’t do it themselves, then there is definitely room for someone else to step in. Apple or Amazon maybe? That would surprise me a little, but you never know. What I do know is that there is an untapped market here, and a lot of room to fill it.