I’m not sure what Yahoo was thinking when they made this video, but it definitely a departure from what they’ve done in the past. The feel of the video often mimics the high tech idealistic ads that Google puts out on a regular basis, yet it adds a few fun elements such as the employees running around the office with Nerf guns. The concept is this, the most effective changes can often seem simple, yet a lot of work goes into them. I’d look forward to seeing more of this advertising campaign, as well as other similar ads. It just seems like yahoo has a niche here that could develop into a real winner. Especially as they continue to develop the bells and whistles of their site such as Glue.

The Googleization of Yahoo