I know this ad is from last year, but really liked how they used current events at the time to work into their ad campaign. It makes sense with so many things going on in the world these days, that companies would want to keep their brand fresh by incorporating current trends and ideas into their ad campaigns. It’s not that this type of commercial is new by any stretch, as companies such as Levis have been using this technique for decades, but it’s kind of fun to see a major brand such as Microsoft try it for once. Especially since they have historically been seen as more of a stuffed shirt crowd than buck the trend types.