This ad for the Nike World Cup is a really good depiction of a global brand using a number of various cultural references to really emphasize the cross demographic tendencies of the World Cups fans. Nike, always a company that seeks to lead the market in brand exposure, has a knack for building their marketing and promotional activities around the idea of bringing people and communities together. The World Cup is a great place for that kind of sentiment, as no other sport commands as much global recognition and respect, or brings together so many different kinds of people from so many different walks of life. Check out the video, it’s pretty fun.