RIM has always relied on making good with it’s business clients and the new Bold looks to build on that example. Keep it simple, add a sense of touch and style, and you have a good a pretty good phone. Deck it out with extended email features and some business software and it may even be a great phone. But is it really what people want?

Watching the video I’d say that Research in Motion still doesn’t have the interface jazzed up enough to really garner a mainstream audience like the one the iPhone commands. Still, the Bold 9800 Slider, looks pretty amazing, showing many of the features we’ve come to expect from our superphones, and is looking pretty snappy while doing it.

It’s going to take some doing to really compete with a product like the one that Apple has brought to the table in the iPhone 4G however, and I don’t know if the Bold could be truly called an iPhone killer, or just another business minded phone for a jet set minded audience.

Apple, for their part, always seems to be that much further ahead on the curve, especially with the release of their Apple iPhone 4G that debuted a week ago looking to be the product that could carry Apple for a very long time.