Playstation today announced the new ‘Move’ controller, which seems to look and act a lot like the wand used on the Wii system. The major difference, as mentioned in the videos, is the addition of a camera, that tracks the controller using gesture recognition, and adds a dimension of control to the experience of [...]

I was reading an article the other day on how Sony was attempting to gain a greater position in the Apple market, with the introduction of new technology centering around media friendly products such as e-reader devices, smart phones, and online applications. It’s more an expected play at this point, since this technology is [...]

I’ve seen these ads before, as they have been around for years, but they are beginning to look a lot more relevant these days in the way advances in technology are leading the user experience. With user interactive experiences becoming more of a mainstream motif these days than they were five years ago, devices [...]

So I was reading an article on Walmarts acquisition of VUDU, VUDU being an online video rental service similar to several others in the market right now, and started thinking how similar this marketplace is to that of video rental chains in the late 80’s and early 90’s. Back in the day, companies such [...]

I’ve seen that a lot of companies are looking to get their customers more directly involved with their product launches and identification with their products in general. Pepsi for instance decided against running Superbowl ads in favor of online marketing of their socially concience “Pepsi Refresh” ad campaign in which Pepsi will pay at [...]