RIM has always relied on making good with it’s business clients and the new Bold looks to build on that example. Keep it simple, add a sense of touch and style, and you have a good a pretty good phone. Deck it out with extended email features and some business software and it [...]

This ad for the Nike World Cup is a really good depiction of a global brand using a number of various cultural references to really emphasize the cross demographic tendencies of the World Cups fans. Nike, always a company that seeks to lead the market in brand exposure, has a knack for building their [...]

Re-post from Facebook:
Matthew Kudej thinks we’ll see a lot more name brand European companies coming out this recession than we’ve seen in forever. I can’t see them continuing down this road without changing their work habits to become more competitive.
…not sure what I think about all of this yet, but rest assured, I am actually [...]

I know this ad is from last year, but really liked how they used current events at the time to work into their ad campaign. It makes sense with so many things going on in the world these days, that companies would want to keep their brand fresh by incorporating current trends and ideas [...]

I remember when I first started this site, the bottom had just dropped out of the economy, and economists everywhere had declared the United States had been in a recession for more than several months already but that most people hadn’t really realized it yet. The rest of the world announced their recession shortly [...]